Edward Andersson
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Involve's take on the new principles

8/28/2012

 
In the second of a three part series about the new Government Consultation Principles, Edward Andersson writes about Involve’s reaction to these new principles. In my previous post I looked at initial reactions to the Cabinet Office’s new Consultation Principles. In this post I will provide some Involve commentary.

Like many other guidance rewrites under the current government the new Consultation Principles are much shorter than the document they replace (See for example the debate around the Best Value Guidance and Duty to Involve). The Consultation Principles are three pages long; they replace a code of conduct (PDF document) which ran to thirteen pages. So on the count of saving on paper and printing costs the new Principles are an improvement. What of the content –what have they had to cut out in order to shorten the document?

The principles contain important guidance that Involve and many others have called for over the years; including a focus on real engagement and not tokenism, an acknowledgement that consultation is not always appropriate and an expectation that consultation will be done early and in a proportionate manner. This marks a move away from a more rigid ‘one size fits all’ approach –an approach which has led to a spree of court cases in recent years.

One of the most controversial changes is that the new principles do away with the ’12 week rule’ which previously stated that “Consultations should  normally last for at least 12 weeks with consideration given to longer timescales where feasible and sensible”. The new statement says timeframes should be “proportionate and realistic” and might “typically vary between two and 12 weeks”.

The problem with the old definition was that Civil Servants became hung up on the 12 weeks as an absolute law. The new version does away with some of the rigidity but insidiously 12 weeks has ceased to be a minimum and will now be perceived by many to be a maximum. It is true that there are many cases where a shorter consultation process is possible –but for 2 weeks to be a meaningful consultation period there has to have been substantial engagement in advance and the stakeholders need heads up as to when to expect the consultation.

Worryingly I think many civil servants will not read it this way. A strong argument for the 12 week minimum rule previously was that membership groups need time to consult with their local branches and members before submitting a formal response. A shorter period is likely to lead to more rushed and less considered responses.

I like where the principles place their emphasis: tailoring the consultation to the relevant participants and issues, providing easy to understand information, making sure that departments make clear how previous feedback taken into consideration, the importance of clear objectives and cross- departmental collaboration.

I can see where the principles have come from –consultation is often done as a tick box exercise, following a formalistic process, for unclear reasons and with little feedback. The two and a half year Pathways through Participation research project interviewed over 100 citizens and we did not find one of them who had a positive experience of formal consultation. Clearly there are massive problems with consultation today, not least that it leaves citizens cynical, angry and disempowered. The new principles may play a role in responding to this.

However in cutting ten pages from the guidance the new Principles have missed off some important things that were covered in the Old Code of Conduct. A key thing that is missing is definitions of consultation, engagement and other terms.

The document is very up front about not being a ‘how to’ guide. The brevity does mean that it does little to define terms. The statement “Consultation is part of wider engagement” is true but without explanation and backing information the advice may go unheeded.

The New Consultation Principles also do not mention the importance of deliberative dialogue when engaging on complicated issues. Given the good work done by Sciencewise and other parts of Government with these types of methods it seems a shame that civil servants looking for advice on how to consult aren’t signposted.

On a very fundamental level a key problem with the principles is that they solely focus on consultation and fail to encourage or support civil servants who want to engage citizens in decisions at an earlier stage or where civil servants might wish to devolve power to citizens directly.

The Consultation principles are not very inspiring and there is a risk they will encourage more of the same from government.

There are two areas where the Code of Conduct on Consultation provided structure which the new Principles do not mention. The Code required each consultation to provide a standard table of basic information so that citizens and stakeholders could quickly see if the consultation was relevant to them. Under the Code each department also had to appoint a Consultation Coordinator who would provide advice on how to consult as well as coordinating the consultation across the departments. I’d be interested to hear from Civil servants and those who responded to many consultations –have you found the Consultation Coordinators and standard table of basic information useful? Will you miss them or are they just another bureaucratic add on?

Since the new principles for all their virtues do not tell civil servant HOW to engage and consult I thought that I’d list some of the best ‘how to’ guides out there next week. If you have suggestions for guide guidance on consultation and engagement please comment below.

New Principles -but how were they received? 

8/23/2012

 
In the first of a series of three Blog posts about the new UK Government Consultation Principles Edward Andersson looks at the initial reactions from the engagement community.

The Cabinet Office launched their new Consultation Principles on the 17 of July (Which replaced the old Code of Conduct for Consultation) while I was on holiday and it has taken a few weeks for me to find the time to write about the changes. In this first blog post about the principles I’ll look at stakeholder reactions. A second blog post will provide some Involve commentary and a final post will provide links to further guidance to support civil servants.

The Principles received a mixed reception. They were welcomed by The Consultation Institute who said it would help make consultation “fit for purpose and not unnecessarily onerous”.

Online Engagement expert Steph Gray was cautiously optimistic but worried that civil servants might choose a simplistic interpretation that minimized their interaction with the public and stakeholders. He also said “‘digital by default’ is at risk of becoming a weasel phrase akin to ‘evidence based policymaking’ or ‘social marketing’ which can be met with a nod to a SurveyMonkey response form or a tweeted launch.” He also mentioned the excellent Participation Principles written by Participation Cymru for the Welsh Government.

“Compact Voice” was critical of the new principles and felt they might prevent organisations from responding or engaging with policy decisions which affect them and Chris Whitehouse characterized the new principles as “an incredibly arbitrary system that will result in too little time being given to consultations on key policies and will severely limit the opportunities charities have to engage in public policy development”.

In our next blog post I will provide some Involve commentary on the new Principles.

Engaging in Bits and Bytes

4/11/2012

 
Edward Andersson discusses what digital technology means for engagement and what the strengths and weaknesses are of engaging online. A week ago I gave a talk at Government Digital Services on Digital and face to face engagement. This post is a summary of what I said.

First of all I acknowledge that Involve is different from many others in the digital engagement field; we’re not software producers, we’re not trying to sell software and we focus on engagement as whole rather than digital engagement. Our mission is to make the public sector into better commissioners of dialogue and engagement.  I’ll start with the question to what degree digital technology represents a breakthrough?

Two quotes illustrate how differently new technology is interpreted:

“The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” 

Steven Levy (Wired journalist)

“The Internet is a telephone system that’s gotten uppity.”

Clifford Stoll (US Author and astronomer)

My view is that both quotes are true, in their own ways. We tend to overestimate changes in the short term (where many people hype up relatively mundane technologies) and underestimate the shifts in the longer term.

There is a tendency among consultants to create artificial distinctions between digital/online engagement and face to face engagement. Human nature is the same in both settings and of course a badly designed online consultation without a clear purpose is just as much a waste of time as a face to face process without a purpose.

I think people get excited about digital for the wrong reasons.

People often think that the key defining characteristics of digital are:

Speed –The internet is making things go faster, but the obvious question is ‘so what?’. The really big qualitative differences in terms of speed of sending messages happened in the 1860s. Nowadays the speed of communication is already faster than human beings can react to.

Scale –The internet does allow a larger number of people to take part than was possible before. It is a great thing but it can also lead people to focus too much on the number of people taking part. Many of the websites or articles which have attracted the most number of hits do so for the wrong reasons; scandals are great for hit rates but not for much else.

Cost–The Internet does have the possibility of reducing the costs of engagement; while this is true it is often oversold by consultants.

There are also very good reasons for shifting to Digital which are often overlooked:

Enabling -Digital technologies allows the third sector and individuals to self-organise and do things that in the past the council would have to do. This opens up tremendous opportunities (if we are willing to give up some control).

Networking –the Internet opens up possibilities of networking people who wouldn’t normally meet, for reasons of time, space and who they are.

Flexible -finally the nature of digital information allows comparison, aggregation, mashing up data, and ability to make it easily accessible. And to make lots of different sorts of outputs which would not be possible using pen and paper.

There are of course areas were online engagement doesn’t work as well as face to face, for example:

  • Deliberation – if you want to get at people’s well informed and considered opinions you will find this hard going on the Internet where people’s attention spans are shorter than if you have them face to face in front of you.
  • Conflict –Body language and tone of voice play a key role in deterring overt hostility. Neither of these are present online. It is perhaps unsurprising that unconstructive conflicts are more likely in an online setting.
  • Ownership –It is easier to create a sense of team or group and a common agenda face to face than it is online.
I’m not saying it is impossible to do any of this online, just that it is more difficult.

But of course it is not an either/or. In many cases face to face and online complement each other; and of course let’s not forget that digital technology can be used in face to face meetings as well.

Adding digital technology to face to face engagement allows:

  • Scale and deliberation –in the past there was a trade off; once the meeting hit a certain size it became impossible to run a deliberative process with the whole group. Today thanks to networked laptops and electronic voting pads we can engage thousands in simultaneous deliberation, as America Speaks have shown.
  • Quick aggregation of views –anyone who has used sticky dot voting or other analogue ways of aggregating information in a large group will know how frustrating the delay can be for organisers and participants alike. With digital technology this process can be near instantaneous.
  • Different levels for different people –digital technology allows you to adapt the engagement to different needs. Those with little time can access the meeting remotely whilst those who wish to commit more to the process can attend in person.
I’ve seen a few interesting examples of the critical interplay between face to face and online engagement:

The award winning Geraldton 2029 process in Western Australia has made use of a wide array of face to face and digital processes in determining the future of the town.  4000 people have been actively involved through world cafés, online surveys, online moderated deliberation, 21st century town hall meetings™, community events to celebrate milestones including BBQs. They have also used the local Newspaper facebook page heavily. What I like about the Geraldton process is how they have understood the strengths of face to face and online and worked with both.

-          The Crowdsourced Icelandic constitution has been in the news a lot over the last few months.  The Constitutional council has drafted and posted clauses each week open for public comment, and has live streamed their proceedings. The focus has often been on the online elements but it was made possible by in depth face to face deliberation, both from the elected Constitutional Council and a randomly selected national forum.

So to sum up my key points from my presentation:

  • Start with a clear purpose, not with the method. Only decide if online is suitable after having gone through a clear thought process balancing up benefits and downsides.
  • Play to the strengths of digital –don’t use online or face to face methods for what they are not good for.
  • The ‘Field of Dreams approach (‘Build it and they will come’) to online engagement doesn’t work; you will need to go to the sites and platforms where people are.

Predictions and resolutions for the year ahead

1/9/2012

 
Happy New Year! I thought I’d take the opportunity to reflect on where we are heading and what we might see in the next 12 months. 2012 as a year has been associated with all kinds of vague and misleading theories about Maya prophesies of impending apocalypse. Even though we are unlikely to see the end of the world, 2012 is still very likely to be challenging.

Take my predictions with a pinch of salt. As Niels Bohr quipped: “Prediction is very difficult, especially about the future”. It is humbling to remember that in 1962 the Decca Recording Company rejected the Beatles because “We don’t like their sound, and guitar music is on the way out.”. Let’s hope that my predictions are more successful.

Turbulence is almost a given; it is instructive to reflect on where we were a year ago. None of the big events of 2011 were ones that we could have predicted. The Arab Spring has toppled seemingly unmovable dictatorships, seemingly calm streets in England erupted in riots and City centres of financial capitals around the world are occupied by disparate and angry protestors. What we expect of democracy is likely to be in transition. One thing is sure for 2012 –we’re bound to be surprised.

Another prediction is we are likely to see frustrations with democratic decision making spill into violence in parts of the world. For states in Middle East and elsewhere the coming year will be dangerous (as recent clashes in Tripoli and Cairo shows). Dictatorships seem to be less dangerous than the transition period to democracy and there is plenty that can go wrong. On a lesser scale communities in the UK and the rest of Europe are experiencing similar transitions and the corresponding risk of violence.

We are also likely to see increased non-violent conflict -2011 has seen a record number of court cases around engagement and consultation, from the Royal Brompton Hospital to London Councils. This is a development I view with unease. Judges are in no way equipped to rate the quality of consultations. It is also likely to encourage Councils to take a ‘back covering’ strategy, rather than focussing on a genuine conversation. We’re likely to see more court cases, and more conflict about engagement, consultation and the big society.

The economy will continue to be a problem. With fewer staff on hand the need to build skills in conflict resolution and facilitation will become acute in many areas. Funding engagement work with clear links to efficiencies and savings won’t be a problem; funding work which makes economic sense over the longer term and where investment is needed will.

Politicians will still mention and support engagement, at least on paper. There seems to be cross party agreement that politics is broken. Expect at least a few high profile initiatives around this topic launched by politicians.

Innovation. The flip side of all this turbulence is that there is a willingness to challenge old ways of working. We’ve seen Councils willing to embrace new ways of working, for example through the NESTA Creative Councils programme (which we are assisting on). Involve and RSA will shortly publish a pamphlet looking at examples of Radical Engagement –genuinely different approaches to citizen influence and we hope we’ll see many more new examples in the year to come.

2012 probably won’t bring a Maya Apocalypse. It will however be a year to remember; difficult but ultimately worthwhile.

So what about New Year’s Resolutions? For myself as a democracy practitioner I’ll suggest the following:

  • Be willing to learn and be open to being proven wrong about my practice
  • Be willing to try new approaches and not being dissuaded by nay-sayers who claim it’s all been tried before
  • Be honest and authentic in my practice in order to overcome the cynicism of citizens.

Nudge, Think, Shove

12/21/2011

 
Here’s a presentation I did for the Alberta Climate Dialogue back in September. It is on ‘nudge, think and shove‘ and how these three concepts impact on citizen engagement in climate change policy and mitigation.

Sept, 2011 – ABCD / Centre for Public Involvement / City of Edmonton meeting

Can engagement be authentic?

10/6/2011

 

The Other Duty

9/14/2011

 
Edward Andersson wonders if we’ve focused on the wrong duty. Should we worry about losing the Duty to Prepare Sustainable Community Strategies?

Much has been written on this website and others about the Duty to Involve and its repeal. However as I pointed out in one of my previous blog there is much besides the Duty to Involve that is being scrapped in the new statuary guidance.  One of these requirements that is being abolished is the Duty to Prepare Sustainable Community Strategies. In many ways it has been the neglected step child of the debate whilst the Duty to Involve has hogged most of the attention; at least in our little corner of the world.

Henry Peterson who has advised the LGA on localism recently sent me an email about the two duties. He said (and I quote): “Personally, I would not argue against the repeal of the Duty to Involve. More important and worrying, in my view, is the proposed repeal of the Duty to Prepare a Sustainable Community Strategy. It can be argued that this is a ‘red tape’ duty, and that councils who find SCS preparation and publication a useful exercise will continue to carry out this activity. But repeal of the duty takes away one of the few exercises which have been common across all English authorities for over a decade, and which the public had begun to connect with.”

So is Henry right? Will the Duty to Prepare Sustainable Community Strategies be the duty we will actually miss? Has Involve been distracted needlessly by the focus on the repeal of the Duty to Involve?

To answer this question we need to ask ourselves what the duty does and how it does it. The duty came into being with the Local Government Act 2000; for a more detailed description we can look at the now defunct 2008 ‘Creating Strong, Safe and Prosperous Communities’ guidance document:

“The purpose of a Sustainable Community Strategy is to set the overall strategic direction and long-term vision for the economic, social and environmental wellbeing of a local area – typically 10-20 years – in a way that contributes to sustainable development in the UK. It tells the ‘story of the place’ – the distinctive vision and ambition of the area, backed by clear evidence and analysis.”

The guide goes on to instruct that the council needs to seek the participation of ‘named partners’, including health and police partners.

The duty is vague on how to implement the strategy and on what the strategy should look like. Depending on your view this might be a good or a bad thing; leaving space for local initiatives or a meaningless paper exercise.

Some of the same criticisms of the Duty to Involve can probably be levelled at the Duty to Prepare Sustainable Community Strategies:

  • It is vague and hard to enforce and there is no duty to update a SCS once prepared’
  • It is a top down requirement
  • There is only limited evidence of its impact
On the other hand it has some upsides compared to the Duty to Involve:

  • It leads to a specific output
  • It has a strategic focus
  • It is clear on who needs to be brought together
  • It has an area based focus
I think we need a discussion on this overlooked duty. To kick us off I’d like to ask these questions:

As a local resident or civil servant

  1. Have you found the Duty to prepare a sustainable communities strategy useful or unhelpful?
  2. Do you use your local strategy at the moment or does it just sit on the shelf?
  3. Will your council keep developing and updating your Sustainable Communities Strategies even without the duty?
Please let us know your thoughts.

Less involvement -more consultation?

9/2/2011

 
Edward Andersson reflects on what the new version of the Best Value Statuary Guidance means for engagement and consultation.

The government has now developed its new Best Value Statutory Guidance  to replace the 2008 statutory guidance “Creating Strong, Safe and Prosperous Communities”. The new guidance is a very short document and the government has retained its intention to repeal the Duty to Involve.

The consultation on this a few months back prompted vigorous debate on our blogs here, here and here as well as on the wider web  . In large part this was because the government proposed to repeal the 2009 Duty to Involve.

The guidance is only two pages long. It does cover a lot of ground in those two pages. For those who worried that the government was intending to roll back engagement completely there is encouraging news; the document does mention the 1999 Duty to Consult and expresses that “Authorities must consult representatives of council tax payers, those who use or are likely to use services provided by the authority, and those appearing to the authority to have an interest in any area within which the authority carries out functions. Authorities should include local voluntary and community organisations and small businesses in such consultation. This should apply at all stages of the commissioning cycle, including when considering the decommissioning of services.”

Davy Jones has written a good blog on what the Guidance says on engagement; including the full text of the law which is very useful.

Personally I’m worried by where the guidance takes us, purely from an involvement and engagement practitioner.

  1. The first reason I worry is that the document has a very limited focus on commissioning and service delivery. This is marked shift from the previous guidance, which had a more holistic approach to engagement. In the new guidance citizens and civil society groups are expected to engage on decisions around spending and services and not much else. Our Pathways through Participation research has stressed that people are interested in many more issues than these.
  2. The second reason I worry is to do with language. We are moving from a duty to involve to a duty to consult. The full name of the duty to involve was actually the “duty to inform, consult and involve”. In the many discussions I had with people a few months back the general consensus was that a duty to inform makes sense, is enforceable and doesn’t really have any downsides. A duty to involve is useful in setting out an aspiration but is not very enforceable. A duty to consult however carries with it real risks: it could easily lead councils to consult on everything regardless of whether decisions have already been made or not. This is a recipe for consultation overload, cynicism and a devaluing of consultation more broadly.
As a result I’m concerned that we soon will no longer have a duty to involve but a duty to consult. It may seem like a slight shift, but I think it may matter.

I’d like to see government as a whole shifting more towards ongoing, relationship driven engagement, as opposed to short term, one off issues driven consultation. I don’t think this new guidance does this. It does say that “authority should actively engage the organisation and service users as early as possible before making a decision” and hopefully they will make use of the excellent Engagement Cycle to make sure that consultations around commissioning are part of an ongoing dialogue as opposed to one off effort. Realistically though I do worry that a narrow duty to consult may mean more last minute rubber stamp consultation and less of what we actually need: genuine dialogue between public services and the people that use them in a locality.

That’s my take on it; I’d be very interested to hear your views on the government’s new guidance.

The crisis of innovation

8/9/2011

 
Edward Andersson considers why it takes a crisis for us to think innovatively about democracy.

With parts of London going up in flame and the Prime Minister cutting his holiday short it seems appropriate to write a blog about crisis and its role in democratic innovation. I wasn’t planning to write about the riots. Instead I wanted to reflect on the Icelandic Constitutional Assembly, a group of 25 elected citizens who have been busy over the past few months drafting what the media is calling ‘the world’s first crowd sourced constitution’.

The Assembly has now handed in their recommended constitution to the Althingi (Icelandic parliament).  This has rightly been hailed as a major democratic innovation; Iceland is rapidly establishing itself as a world leader in Open Government and e-Participation. Unlike examples of crowd sourcing we’ve seen elsewhere which have used a simplistic approach (akin to throwing something online, calling for anonymous comments and hoping for the best) the Icelandic Constitutional Assembly has avoided the risk of flame wars and interest group capture by complementing online engagement with face to face deliberation and in depth discussion. Writing a new constitution is serious business and the Icelandic organizers have risen to the challenge admirably.

I would love to see a similar level of inventiveness and boldness from UK policy makers. A similar approach to that taken in Iceland could have made the referendum on electoral reform more meaningful for example. Annie Quick wrote a good piece on why deliberation was vital back then.

The thing is democratic innovation at the moment seems to be largely driven by crisis; game changing innovations follow system shattering events. In Iceland the galvanizing crisis was the financial meltdown in 2008. Known locally as ‘Hrun’ (Icelandic for ‘downfall’) the country found itself owning over ten times its annual GDP, with an almost worthless currency and at the mercy of the IMF.  This led to unprecedented uproar in the otherwise stable small nation of 320,000 inhabitants. Protests and demonstrations led to the fall of the government followed by soul searching and a growing realization that something had been systematically wrong in society. This is the background which helps explain Iceland’s efforts to involve citizens in rewriting its constitution. Without the crisis Iceland would probably have muddled through with the constitution they had before.

It is a similar story with many other democratic innovations across the world.

Participatory Budgeting in Porto Alegre (PDF document), (PDF document) possibly the most quoted (some would argue over quoted) example of democratic innovation in the world. In the celebration over the past decades we easily forget that the innovation only happened in 1989 when city was on verge of bankruptcy.  In hindsight politicians are quick to claim that Participatory Budgeting was the result of foresight and genius, whereas at the time it was an act of desperation.

Another rightly celebrated innovation is the 2004 British Columbia Citizens’ Assembly on electoral reform. This great example of far reaching deliberation around voting systems  only occurred after the 1996 election where the party which won the largest percentage of votes got fewer seats than its main rival and was unable to form a government.

There are also good examples from the UK where long needed innovation only happened after things went badly wrong; for example in 2001 riots in Bradford, Oldham and Burnley led to much needed investment in community cohesion and engagement (hopefully we can expect to see the same thing happen in London post riots). In the same year the general election had a record low turnout which prompted politicians and policy makers to take action on citizenship and democracy. This was an area which had needed attention and investment for a long time, but only received after things clearly went wrong.

So we clearly don’t innovate just because something is important; it has to be urgent as well. Is this a problem? After all, most of us probably procrastinated at school – delaying essays until the night before – and we survived. There’s even a school of thought which celebrates crisis as a driver for change. Rham Emmanuel (Obama’s former chief of staff) famously said “You never want a serious crisis to go to waste”.

I think that relying on crisis to provide the impetus for innovation is dangerous and the Obama administration shows why. Buffeted by too many crises that have been allowed to grow too big (including the political gridlock, the downgrade of credit rating and discord around health care reform) the administration is overstretched, underfunded and understaffed. Innovations driven by crisis can be tokenistic, ill conceived and demoralizing.

The wide range of project ideas submitted to NESTA for the Creative Councils programme (PDF document)shows that democratic innovation is alive and well in local government. However, many of these ideas have only become politically possible in the context of the economic crisis, which ironically means that it is hard to fund them. How much more effective could these innovations have been if they had been implemented in a time of economic wealth?

Surely it shouldn’t need to be like this? How do we innovate and democratize without having to see things taken to a crisis point beforehand? There must be a way to pick up on the signals that change is needed before the economy tanks, public trust nosedives or storefronts erupt in flames. Something for me to ponder as I carefully cycle home on streets strewn with crushed glass and shattered trust…


5 ways to make the case for public engagement

7/18/2011

 
In this economic climate, the value of public engagement needs to be articulated in economic terms. Involve’s toolkit demonstrates that you don’t need specialist skills or knowledge to make the business case for engagement.

Today Involve and Consumer Focus launch our long awaited toolkit for how to make the case for engagement using monetary terms. We’ve had over a hundred people email and ask us for copies before the launch and so we hope that it will be well received. Thank you all for waiting so patiently!

Involve started thinking about the costs and benefits of engagement way back in 2005 (Here’s the original report). Back then there was limited interest; people felt there was little need to justify engagement and participation on economic grounds. Things are very different now.  The public sector faces massive cuts across the board. Engagement and consultation are certainly not immune . I know of many posts that have been cut, projects scrapped and organisations that have lost their funding in the field. Making the case for engagement in this environment is difficult. In the past non-monetary benefits were the main arguments for this way of working. Community development workers, youth workers and consultation officers would point out that engagement was good for democracy, good for the self-esteem of the participants and good for social cohesion. Using monetary savings or efficiencies as an argument for a more democratic approach felt wrong. Clearly things have changed. When people are looking high and low for places to cut we cannot shy away from the economic arguments for participation.

The guidebook we launch today is a practical tool for you to make the case for engagement and determine how to measure the value of a project. The document consists of the main report and two excel sheets. One sheet tracks the costs and benefits of a single project and one compares the costs and benefits of two projects with each other.

The toolkit cannot and should not be used to create a false justifcation for projects that do not wokr. What the toolkit allows you to do is to articulate the benefits that you have seen but have lacked the language to speak about in the past.

I’ve had some emails from people who have welcomed the toolkit but worried that it would be difficult and not the toolkit for them. They assume they need specialised education, skills and skills to make this work. I believe that they are wrong and here are my five top tips for how to make the most of the toolkit:

  1. Don’t be daunted. Start with what you have. The toolkit was designed for non-economists. You don’t need to do a course before you start, nor do you need  to gather all data on everything before you begin.  Assess your benefits and costs using existing information you have, identify things you can’t measure yet and start taking steps to fill in the blanks later on. By thinking creatively you can often come up with proxy measures; you don’t always need to carry out new research. Of course it is also important not to make exaggerated claims. Know the limitations of your work and what can be said and what not based on the evidence.
  2. Don’t forget the potential costs of non-engagement. All engagement seems expensive unless the costs of not engaging are measured (or approximated) alongside the costs of your project. In most cases the alternative to public engagement is not ‘do nothing’ but to carry out PR and marketing, limited consultation, market research or other activities – all of which have costs. The comparator excel sheet allows you to make these calculations.
  3. Use the business case to tell stories about why engagement matters. Equations and spreadsheets won’t shift people’s thinking on their own. We are all emotional animals and it is as important to place the data in a compelling narrative as it is to gather the data in the first place. Don’t forget that people are motivated both by opportunities and threats and in the current environment many managers are driven by the latter. If you can point to real cases where no engagement led to real negative impacts (conflict, costs etc) it can be very persuasive and make a convincing case for engagement as a risk management technique in difficult times.
  4. Tailor your argument to fit your audience. Your business case is not an end in itself; it is a tool to get a message across and to convince. Make sure you understand your audience and what is most persuasive to them. Will cost savings over a longer term or budget savings that accrue to different budget-holders be persuasive? Are there non-monetary measures that matter to your decision makers, suhc as health outcomes, an improved reputation or less conflict? Often (even in the midst of cuts) it is not just pounds and pence that matter to people. You need to understand this to make a persuasive case.
  5. Finally, if you really want to persuade people, give them the opportunity to see engagement first hand. I have found few things as persuasive as being a firsthand eye witness. A dry report is no substitute for a lived experience. The business case is only part of a wider process of educating colleagues and partners in the merit of engagement.
I’m proud to launch the guide today. Lots of work has gone into it and I hope that many people will use it to make the benefits of engagement clear to all. Let us know if you use it and spread the word to others.

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    Edward Andersson

    This blog is a repository for posts I have made over the years at Involve as well as more personal reflections.

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